Kathryn (Kathy) Dando has nearly 18 years of experience in advertising sales & marketing strategy on a variety of titles within the Equine Network under the ownership's of Primedia, Source Interlink and Active Interest Media. During her career she has held the positions of Advertising Sales Representative, Associate Publisher and Publisher, having steadily grown and advanced to become a multi-platform brand manager for Practical Horseman overseeing the publication's sales, marketing and P&L. Cultivating expertise with ever-evolving information technology, she has developed diverse, revenue-building programs whose components included complex sweepstakes, social-media takeovers, influencer marketing, video branding, digital promotion, voice technology, and content marketing resulting in profit growth for both her clients and the publication. She has demonstrated the ability to clearly outline and present programs at all levels of the client's organization to show maximum benefit & ROI. Kathy maintains a belief in building and maintaining strategic industry relationships focused on mutual value. These have included partnerships with both the international and national governing bodies of equestrian sports, the Fédération Équestre Internationale & the U.S. Equestrian Federation, along with many others.
Kathryn Dando, LLC Media Group provides a sales and marketing focused leadership resource for start-ups, small to mid-size companies and content brands. We provide outsourced, consultative sales and marketing services to drive growth and increase revenue. Our belief in strong partnership with your organization drives development and implementation of the strategies that are in alignment with the vision and the goals of the client.